Campaign Gallery
Behind the work.
Daraz and HungryNaki needed to speak directly to Bangladesh's youth demographic in a way that felt authentic — not corporate. The brief called for a campaign that gave real young Bangladeshis a voice and connected both platforms to youth culture.
We built the Youngster's Voice concept — a cross-channel campaign where real youth submitted their stories and opinions, amplified through FM Radio and coordinated social media pushes.
We coordinated FM Radio placements across major stations, ran a UGC social media campaign collecting youth stories, produced supporting digital content, managed paid social distribution, and tracked performance across all channels in real time.
The campaign reached 2.1 million people digitally with a 62% engagement rate. FM Radio integrations reached an estimated 3.8 million listeners. App downloads for both platforms saw a 180% lift during the campaign period.
Let's build a campaign that multiplies your brand's impact.