Campaign Gallery
Behind the work.
Horlicks needed to strengthen brand trust among Bangladeshi mothers by connecting their nutritional value to real parenting moments in an authentic, emotionally resonant way. The challenge was to move beyond functional product messaging into genuine storytelling.
We developed the Pushti Kotha concept — a video series featuring renowned celebrity mothers in intimate conversations about raising healthy children.
We handled the full production pipeline — from concept development and storyboarding to casting celebrity mothers, filming across multiple locations, post-production, and full digital distribution across Facebook, YouTube, and Instagram.
The campaign reached over 3.2 million people across digital channels. Video views crossed 480,000 in the first month alone. The 62% engagement rate exceeded all category benchmarks and established Horlicks as a brand that genuinely understands Bangladeshi mothers.
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