Campaign Gallery
Behind the work.
Leisure Bangladesh Ltd. approached the team to create an audio-visual film for Palongki Inani, an authentic Bengali dining destination in Cox’s Bazar. The objective was to build brand awareness by showcasing the restaurant’s culinary specialties, traditional cooking methods, fresh ingredients, and welcoming coastal atmosphere.
Rather than producing a conventional restaurant advertisement, the brief called for a story-driven AV that would bring the Palongki experience to life—from traditional food preparation and family dining to the restaurant’s seaside surroundings and evening barbecue experience. The film also needed to be versatile enough for future use across digital platforms, including Facebook advertisements and Reels.
We developed a narrative around a family of four visiting Cox’s Bazar and discovering Palongki Inani during their trip. The story follows their experience from arriving at the restaurant and enjoying lunch to exploring the food preparation process and returning for an evening barbecue.
Through this family experience, the film highlights the details that make Palongki distinctive: freshly sourced fish and chicken, spices ground and pounded using traditional methods, chefs preparing authentic dishes, brass serving plates, and the warm hospitality of the restaurant team.
The concept was presented to the client, and feedback was incorporated before the script and production budget were finalised. A detailed Pre-Production Meeting (PPM) deck was then developed to align the client and production team on casting, visual direction, colour palette, music, sound, and other creative and technical details before filming began.
*Creative Concept & Storytelling
We transformed the brief into a narrative-led restaurant film, using a family’s dining experience to communicate Palongki’s food, hospitality, and coastal setting in a natural and engaging way.
*Scriptwriting & Pre-Production
The team developed the story and script, incorporated client feedback, and prepared the production plan. Casting, styling, visual treatment, music, sound, and other key elements were aligned through the PPM process.
*Production by MAD Pictures
MAD Pictures executed the production in Cox’s Bazar over two shooting days. The shoot captured the restaurant’s exterior and interior, the surrounding coastal environment, ingredient sourcing, traditional food preparation, chefs at work, plated dishes, family dining, and the evening barbecue atmosphere.
*Post-Production & Client Feedback
The footage was shaped into a cohesive three-minute AV through editing, colour grading, music, sound design, voice-over, and graphics. Client feedback was incorporated across multiple review rounds before final delivery.
*Digital Content Adaptation
The film was designed with reusable visual moments that could be adapted into shorter digital assets, including Facebook advertisements and Reels, giving the client greater flexibility across future promotional occasions.
The Palongki Inani AV became a long-term brand communication asset for Leisure Bangladesh Ltd., helping present the restaurant’s culinary experience, traditional cooking methods, and coastal atmosphere to a wider audience.
The film generated **500K+ video views within its first month** and achieved **2M+ reach within the first six months**. It was subsequently used across **15+ campaign activations over more than two years**, extending the value of the original production through continued media-buying activities.
By combining story-led filmmaking, detailed food visuals, and a strong sense of place, the AV gave the client a versatile creative asset for ongoing brand awareness beyond its initial release.
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