Campaign Gallery
Behind the work.
Envisio Properties approached Double Zero Communications to develop a cost-effective audio-visual campaign for ShopnoShiri, its land-sharing project. The objective was to generate potential buyer leads and support the sale of 16 land shares within 60 days.
Prospective buyers needed a clear understanding of the project's land-sharing concept, planning, facilities, and future development vision. The challenge was to communicate these details in an engaging and credible way without the expense of a large-scale production.
The brief called for one comprehensive main AV that could explain the project in depth, supported by shorter video assets for lead-generation media buying. The campaign needed to make the offering easier to understand, establish confidence through the company's leadership, and encourage interested prospects to take the next step.
We built the campaign around a three-minute, host-led AV supported by four short-form Reels for digital advertising.
The creative approach combined storytelling by a host with the participation of Envisio Properties' Managing Director and CEO. The host would guide viewers through the project, making the land-sharing concept, planning, and facilities easier to understand. The MD and CEO would explain the offering and future vision, providing a recognisable face for the company and helping build trust with prospective buyers.
Multi-camera production and drone footage helped present the project visually, while 3D building visualisations communicated the proposed future development. Together, these elements were designed to turn a complex property offering into an accessible and engaging story.
To keep production costs under control, we adopted a lean production workflow, using a focused team and in-house editing. The main AV and four Reels then served as complementary creative assets for the 60-day lead-generation media-buying campaign.
*Creative Planning & Storytelling
Developed a host-led narrative to introduce ShopnoShiri, explain its land-sharing concept, and communicate the project's planning, facilities, and future vision.
*Executive-led Communication
Featured Envisio Properties' MD and CEO as the project's key spokespersons, helping explain the offering and build a more personal connection with potential buyers.
*Main AV Production
Produced a three-minute video combining host-led storytelling, executive interviews, project visuals, and 3D building visualisations to give prospective buyers a comprehensive project overview.
*Multi-camera & Drone Cinematography
Used multi-camera coverage and drone footage to showcase the project and its surroundings, creating a more engaging visual presentation.
*Short-form Content Production
Created four Reels alongside the main AV, providing additional creative assets for digital promotion and lead-generation advertising.
*Lean Production & Post-Production
Kept production costs controlled through a focused production team and in-house editing, delivering the main film and short-form assets without the overhead of a large-scale production.
*Lead-generation Media Buying
Ran a paid media campaign using the video assets, with a $1,000 media-buying budget over 60 days. The campaign aimed to attract prospective buyers, generate interest in ShopnoShiri, and support the project's share-booking objective.
The ShopnoShiri campaign combined cost-conscious video production with paid lead-generation media buying to support Envisio Properties' sales objective.
Within the 60-day campaign period, all 16 targeted land shares were booked. The campaign operated with a $1,000 media-buying budget and a creative package comprising one three-minute main AV and four short-form Reels.
The main film provided prospective buyers with a detailed overview of the project, while the shorter assets offered additional formats for digital promotion. A lean production team and in-house editing helped keep production costs under control.
The 16 bookings were completed during the campaign period, although not every booking was individually attributed to the advertising. The result is therefore presented as the sales outcome achieved during the campaign, rather than a claim that all bookings came directly from paid media.
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