August 19, 2023 
Bangladesh 
Remote Job Overview: As a Digital Marketing Executive at Double Zero Communications, you will be responsible for implementing and managing digital marketing campaigns for our clients. You will work closely with the digital marketing team to create strategies, execute campaigns, analyze data, and optimize performance across various digital channels. Your role will contribute to driving brand awareness, customer engagement, and lead generation for our clients.
Key Responsibilities:
- Digital Marketing Strategy and Planning:
- Collaborate with the digital marketing team to develop comprehensive digital marketing strategies aligned with client goals and target audience.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Identify key digital marketing channels and tactics to achieve client objectives.
- Campaign Execution and Optimization:
- Implement and manage digital marketing campaigns across various channels, including but not limited to search engines, social media, email marketing, and display advertising.
- Create and optimize compelling ad copy, visuals, and landing pages.
- Monitor campaign performance, analyze data, and make data-driven decisions to improve campaign effectiveness and ROI.
- Conduct A/B testing and experiments to drive continuous improvement.
- Search Engine Optimization (SEO):
- Conduct keyword research and analysis to optimize website content.
- Optimize on-page elements, including meta tags, headings, and URLs.
- Develop and implement link-building strategies to improve organic search rankings.
- Monitor website performance, traffic, and rankings using SEO tools and analytics platforms.
- Social Media Management:
- Develop social media strategies and content plans to increase brand visibility and engagement.
- Manage and grow social media accounts, including content creation, scheduling, and community management.
- Collaborate with the creative team to develop engaging visuals and videos for social media.
- Email Marketing:
- Create and execute email marketing campaigns to nurture leads and engage existing customers.
- Develop segmented email lists and personalized email content.
- Monitor email campaign performance, analyze data, and optimize for better results.
- Analytics and Reporting:
- Track, measure, and analyze digital marketing performance using various analytics tools.
- Prepare regular reports on campaign performance, KPIs, and key insights.
- Provide actionable recommendations to improve campaign effectiveness and achieve client objectives.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven work experience as a Digital Marketing Executive or similar role.
- Strong knowledge of digital marketing channels, strategies, and best practices.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Understanding of SEO principles and experience with SEO tools.
- Excellent written and verbal communication skills.
- Analytical mindset and ability to interpret data to drive insights.
- Strong project management and multitasking skills.
- Creative thinking and problem-solving abilities.
- Ability to work effectively in a collaborative team environment.
Benefits:
- Competitive salary package based on skills and experience.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Chance to work with diverse clients and projects.
- Access to cutting-edge tools and technology.
- Positive work culture that values creativity and teamwork.
Note: This job description provides a general overview of the responsibilities and requirements for the position of Digital Marketing Executive at Double Zero Communications. The specific responsibilities and requirements may vary depending on the needs of the agency and clients.