“Starbucks’ Loyalty Program and Local Events BTL Marketing Campaign to Strengthen Customer Loyalty and Community Engagement. Brand: Starbucks Campaign Objective: Strengthen Customer Loyalty and Community Engagement In a saturated coffee market, Starbucks sought innovative ways to deepen customer connections and create a sense of community. The brand’s BTL marketing campaign brilliantly combined its loyalty program …

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Gear Up In The World Of Digital Marketing Digital Marketing is a marketing that is done by using digital tools. Nowadays, arguably one of the most significant and common aspects is to run a business by Digital Marketing. Though there are many who still thinks it’s not their place on the other hand many are …

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